Privacy Policy

Effective Date: 6/15/2025
Last Updated: 6/15/2025

Visual Factories Ltd. (“Visual Factories”, “we”, “us”, or “our”) is committed to protecting your privacy. This Privacy Policy describes how we collect, use, store, and share personal data obtained through our use of the WhatsApp Business API (“Service”).

1. Data Controller

Visual Factories Ltd.
Website: https://www.visualfactories.com
For all privacy-related inquiries, please contact: [email protected]

2. Types of Data Collected

WhatsApp identifiers (phone number, display name)
Message content (including support queries, machine status, marketing responses)
Meta/WhatsApp metadata (e.g., timestamps, device data)
Machine-generated data (e.g., operational status, performance metrics)

We do not knowingly collect sensitive personal data unless explicitly provided by the user.

3. Purpose of Processing

To deliver machine status notifications and operational alerts.
To communicate customer service and technical support messages.
To send promotional or marketing messages (only with consent).
To manage and improve our services, based on anonymized analytics.

4. Legal Basis for Processing

Our lawful bases for processing your data under the EU General Data Protection Regulation (GDPR) include:

Consent (for marketing communications)
Performance of a Contract (for operational messaging and support)
Legal Obligation
Legitimate Interests (e.g., security, service improvement, communication efficiency)

5. Data Sharing and Transfers

We do not sell or rent your personal data. We may share data with:

Meta Platforms, Inc. (WhatsApp Business API provider)
Microsoft Azure (cloud hosting provider)

All third-party processors operate under GDPR-compliant agreements and provide adequate safeguards such as Standard Contractual Clauses.

6. Data Security

We implement appropriate technical and organizational measures to protect your data. All WhatsApp messages are end-to-end encrypted. We also ensure security on our backend infrastructure, including encryption at rest and access controls.

7. Data Retention

We retain personal data only as long as necessary for the purposes listed above, or as required by applicable laws. Upon expiry of retention periods, data will be securely deleted or anonymized.

8. Your Rights

Subject to applicable law, you may exercise the following rights:

Right to access your data
Right to rectification
Right to erasure (“right to be forgotten”)
Right to data portability
Right to object or withdraw consent
Right to lodge a complaint with a supervisory authority

Terms of Service

Effective Date: [Insert Date]

1. Acceptance

By initiating or continuing communication via WhatsApp, you agree to be bound by these Terms and our Privacy Policy.

2. Description of Services

Through WhatsApp, we provide:

Real-time machine status notifications and alerts.
Support services and ticketing responses.
Promotional and marketing messages (only with your prior opt-in consent).

3. User Obligations

You agree to:

Provide accurate and lawful information.
Use the Service only for its intended purpose.
Not share sensitive or confidential personal information via WhatsApp.
Not abuse, harass, or misuse the service or communication channel.

4. Opt-In and Opt-Out

You will only receive promotional messages after explicit consent. You may withdraw your consent at any time by replying with “STOP” or contacting us directly.

5. Limitations

This WhatsApp channel is not intended for:

Emergency communications
Sending confidential or sensitive information

Visual Factories disclaims all liability for interruptions, unauthorized access, or losses resulting from the use of WhatsApp. We do not guarantee uninterrupted access to the Service.

User Data Deletion Policy

Effective Date: [Insert Date]

1. How to Request Deletion

You may request deletion of your personal data by:

Sending “DELETE MY DATA” via WhatsApp to our business number.
Emailing [email protected] with your name and contact details.

2. Verification and Processing

Upon receipt of your request, we will:

Verify your identity
Delete or anonymize your personal data from our records
Confirm completion of the deletion request

We will fulfill deletion requests within 30 days, unless legally obligated to retain certain data.

3. Retention Exceptions

We may retain data if required:

For the performance of a legal obligation
For accounting or compliance with contractual obligations
For legitimate interest (e.g., fraud prevention), as permitted by law

Changes to This Policy

We reserve the right to modify these terms and policies at any time. Updates will be posted on our website and, where required, communicated directly to users.